Publish via TestFlight

  1. Prepare your app

Click Publish in your mobile project and select App Store Review to start the automated review system.

Make sure you have an Apple Developer Account and verify it’s active.

New Apple Developer Accounts typically take 3 days to process and may require ID verification. You won’t be able to publish until Apple sends a “Welcome to The Developer Program” email.

Gather these assets before you start:

  • App icon (1024x1024px)
  • App description
  • Screenshots for iPhone and iPad displays (or generate them in Project Settings)
  • Privacy policy URL (use Termly to generate one)
  • A support page in your project
  1. Submit your app

Click Publish and select Submit to App Store.

Anything handles the build and uploads it to App Store Connect. This usually takes 30 minutes or less.

  1. Install via TestFlight

Download TestFlight from the App Store and log in with your developer account.

No iPhone? TestFlight also works on recent Mac laptops.

  1. Test your app

Open TestFlight and use your app as an end user for final testing.

Complete Apple requirements

Apple requires several items before your app can be reviewed.

  1. Upload screenshots

You can generate screenshots directly in Anything or upload your own. In the Prepare for Submission tab, scroll to the screenshot section and upload:

  • iPhone screenshots (6.5” and 5.5” displays)
  • iPad screenshots (12.9” and 11” displays)
  • Screenshots showing key features, high quality and properly sized
  1. App information

Fill out the Contact Information section. If your app requires sign-in, provide a test account for Apple’s review team.

  1. General information

    • Add your support URL from your Anything project
    • Declare copyright information
    • Add relevant keywords
    • Select an appropriate category

  2. Age rating

Fill out the Age Rating section underneath General Information.

  1. Choose a build

In the Prepare for Submission tab, scroll to the Build section and select the version you want to submit. The latest build appears at the top.

  1. Privacy policy and data

    • Create a privacy policy URL using Termly
    • Complete the data collection review
    • Declare any third-party data collection
    • Specify data usage and storage

  2. Pricing and distribution

    • Set your app price (free or paid)
    • Configure in-app purchases if applicable
    • Set availability by region

  3. Submit for review

Submit your app and monitor the review status in App Store Connect. Respond to Apple’s review feedback quickly.

Initial reviews typically take 1-3 business days. Make sure all required fields are complete before submitting to avoid delays.

Generate screenshots

Anything includes a screenshot generator that creates App Store ready images for you.

  1. Open the screenshot wizard Go to Project Settings and find the App Store Screenshots section. Click Generate Screenshots to open the wizard.

  2. Choose devices Select which device sizes you need: iPhone, iPad, or both. The generator creates properly sized images for each.

  3. Pick your source Choose a mobile page from your app to screenshot, or upload your own custom images.

  4. Customize the layout Pick a template layout: caption on top, caption on bottom, or no caption. Edit the caption text and set the style. Click the magic wand button to generate captions and styles with AI.

  5. Choose from variations Each generation creates 5 different variations. Browse through them and pick your favorites. Download images individually or grab all of them as a ZIP file. Delete any variations you do not need.

  6. Remix to iterate Click Remix on any screenshot to generate new variations with the same settings. iPhone and iPad sizes generate in parallel so you can keep iterating without waiting.

Troubleshooting

Build not showing in TestFlight

Builds take up to 30 minutes to appear in TestFlight. Check that your Apple Developer account is active and fully processed — Apple sends a “Welcome to The Developer Program” email when it’s ready. Make sure all agreements, banking, and tax info are complete in App Store Connect. If your account was recently created, Apple may still be processing it (this typically takes 3 days).

Stuck on upload

If the upload screen hasn’t progressed after 30 minutes, close the publish dialog and try again. Make sure you have a stable internet connection. If it keeps failing, email hello@anything.com with your build URL.

Verification code not arriving

Apple sends codes to the phone number or device linked to your Apple ID, not your email. Check all Apple devices signed into your account. If you chose text verification, check the phone number on file with Apple.

Invalid credentials or sign-in failed

Double-check your Apple ID email and password. If you recently changed your password, use the new one. If your account is locked, reset it at iforgot.apple.com before trying again.

Distribution certificate no longer valid

This means your iOS distribution certificate expired or was revoked. Go to Certificates in the Apple Developer Portal, revoke the old certificate, then try submitting again.